Prachi Shrivas

Background

About Prachi Shrivas

With 12 years of hands-on experience in marketing analytics, I specialize in transforming data into actionable insights within the FMCG sector. My expertise spans consumer insights, data management, mining, client engagement, and business development. I've successfully collaborated with leading CPG brands, utilizing Nielsen and Kantar consumer panel data, while leveraging advanced tools like SAS for data management and statistical analysis. My focus has always been on resolving complex business challenges, uncovering actionable insights, and driving informed decision-making. A highly motivated professional with a strong technical background, I excel at client engagement, having worked with diverse global clients. My passion lies in using data to solve real-world business problems and deliver results that exceed expectations.