Prachi Sinha

Background

About Prachi Sinha

Online Reputation Management- • Experience in social media listening, insights tools, analytics, reporting • Monitor trends in social media tools, applications, channels, design and strategy for the brand • Identify and report threats and opportunities in user-generated content to appropriate management • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns • Monitor effective benchmarks and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results • Generating and presenting actionable insights to maintain a positive sentiment for the brand Overseeing Social Media Strategies and Execution- • Achieving superior customer engagement and intimacy, the website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap • Developing original content and suggesting creative ways to attract more customers and promote brands for all online platforms • Build strategy and plan Influencer Marketing campaigns according to client’s requirements • Develop and manage digital marketing campaigns/contests for social media platforms • Designing posts concepts to sustain readers' curiosity and create buzz around new products • Monitor and optimize content for major social networking accounts • Working closely with the graphic designing & content writing team for better execution Website Development & Analytics- • Track and analyse website traffic flow and provide regular internal reports and analytics • Attain key performance indicators such as increasing traffic, reducing the website bounce rate, increasing dwell time, or improving conversion • Measure ROI of all activities conducted online and improvise strategy as and when required • Making strategy and planning for search engine advertising such as display ads • Create online banner adverts and oversee pay per click (PPC) ad management