Pradeep Rajput

Background

About Pradeep Rajput

As a Senior Media Planner, I consistently delivered high-impact results across multiple brands through targeted PPC strategies and data-driven optimizations. By developing precise audience segmentation, refining keyword strategies, and implementing conversion-focused creatives, I achieved a 600% ROAS, significantly outperforming benchmarks. I led a structured A/B testing program across ad copy, creatives, and landing pages, resulting in an 8% increase in CTR and improved overall campaign engagement. Alongside performance improvements, I drove a 35% reduction in CPA by reallocating budgets to high-converting audiences and optimizing campaign structures. Managing $120K+ in monthly budgets across diverse industries, I ensured every dollar spent aligned with client KPIs, delivering strong, measurable growth. Beyond execution, I took an active role in team leadership—mentoring junior planners, standardizing optimization processes, and creating knowledge-sharing initiatives to raise team performance. Passionate about innovation, I introduced cutting-edge tools, including AI-driven bidding strategies and enhanced analytics platforms, to improve campaign efficiency and reporting accuracy. These initiatives enabled faster decision-making, more effective scaling, and stronger client results. I am now seeking to bring my expertise in performance marketing, cross-channel strategy, and team development to a dynamic, growth-focused organization. I am particularly excited to join a team that values innovation, data-driven decision-making, and collaborative success.