Verified recordSoftware Development

Praew Laoprasert

Senior Financial Analyst, Fp & a at Virufy

Based in Boston, United States

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Seniority

Staff

Department

Finance & Accounting

Location

Boston

Industry

Software Development

Company size

129

Contact information

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Email

1 credit

p•••••••@virufy.org

Phone

5 credits

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Background

About Praew Laoprasert

As a skilled financial analyst, I offer proven success in elevating executive decision-making by providing data-driven insights, building sound financial models and forecasts, and accurately assessing the value of operations. Additionally, I excel in informing strategic planning by translating financial and market analysis into recommendations for investments and actionable plans to improve profitability, efficiency, and growth. I am currently completing my MBA in Finance at Boston University while working as a Financial Analyst for ESURGI, INC, a biotech startup providing at-home medical devices to patients with chronic back pain. Among my other responsibilities, I am supporting series A funding preparation by leading valuations using models such as DCF, APV, and comps while developing pro forma financial statements and conducting sensitivity analysis. I have also identified strategies to reduce the cost of goods sold and minimize excess inventory, leading to significant gains in profit margins. I gained additional financial analysis experience at Univentures Capital, a diversified holding firm with investments in real estate, energy, and manufacturing. My work there included performing due diligence and company valuations for multimillion-dollar acquisition targets. I also led a special project to evaluate and develop a capital restructuring plan for an energy company to reduce their debt-equity ratio from 5.7 to 2.0 and position the firm for a future IPO. Having previously held leadership roles in marketing, I approach financial planning from a holistic perspective focused on driving company growth and profitability in diverse markets. In my most senior role at Traveloka, I drove market growth and increased ROI 60% by creating an innovative pricing strategy and negotiating exclusive rates with airline partners. I also leveraged customer and competitive insights to create a flexible rebooking offering for the travel platform that increased conversion rates, leading to 125% sales growth in the US. If you'd like to learn more about my work or accomplishments - Let's Connect!

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