Pragya Kapur

Background

About Pragya Kapur

Hi, I’m Pragya, a social media manager, content strategist and storyteller who once prepped for UPSC and somehow ended up making reels for a living. Right now, I’m at Vanity Wagon, where I build digital narratives that go beyond the scroll. From founder talk shows and product launches to video-led campaigns and creator collaborations, I work on everything from scripting and storyboarding to editing, execution and rollout. Some days I’m behind the camera. Some days I’m in front of it. Most days, I’m doing both. Over the past two years, I’ve produced more than 100 reels, managed full-scale campaigns, shaped brand identities and brought beauty stories to life; clean, conscious and community-first. I care about the narrative as much as the numbers, and I believe a well-timed reel can say as much as a ten slide deck (and often say it better). Before this, I dabbled in photography, theatre, website design, SEO and short films. Basically, if it had a story in it, I was drawn to it. Somewhere along the way, I learnt how to blend creative instinct with structure, moodboards with marketing and storytelling with strategy. Canva is my zone. VN is my editing room. Coffee is non-negotiable. And storytelling is the thread that runs through every caption, campaign and chaotic shoot plan. Currently making content that clicks, connects and occasionally crashes my phone storage. If you’re into creative chaos, clean beauty or just really good content, say hi. pragyakapur25@gmail.com New Delhi (but usually halfway through planning a reel somewhere)