Verified recordTechnology; Information and Media

Pragya Sinha

Manager Biddable Media at Digital Castle Web Solutions Pvt. Ltd

Based in Bengaluru, India

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Seniority

Other

Department

Other

Location

Bengaluru

Industry

Technology; Information and Media

Company size

Contact information

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p•••••••@digitalcastle.co.in

Phone

5 credits

+91 ••• •••• ••••

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Background

About Pragya Sinha

Overall Work-experience as Business Analyst for around 6 years in Genpact.(From Yr. 2004 to 2010)Recently, re-started career in Digital Castle Web Solutions as an Executive -Biddable Media (From Sep'22)Core Skills: Google Ad Words, Google Analytic, Facebook Business Suite. Manage a variety of digital media campaign (including paid search, display, video) & develop strategies. Day to day implementation of paid search includes keyword development, budget allocation, as well as campaign planning, executing digital media campaign based on client objective. Monitor and Analyze the reporting of paid search and digital media campaign. Review website analytic to recommend changes and improvement. Track and Pull reports to analyze campaign effectiveness Assist and monitoring of keyword bid, daily and monthly budget caps, impression-share, quality score, conversion, cost per lead and other important account metrics.

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