Praneeth Burra

Background

About Praneeth Burra

As a strategic transformation director at PayPal, I engage with leadership across Sales and Marketing to drive successful transformation. For MarTech, I work cross functionally with teams across growth marketing, marketing ops, and marketing technology - to plan the transformation roadmap & prioritization, develop OKRs & ensure fidelity to business goals, and drive XFN alignment - across CRM, AI Adoption, and Data Platform maturity. For SalesTech, I engage with leaders across global markets, service & support, and sales technology & platform teams on prioritization, operating model, intake governance & controls, and AI adoption. Previously, as a senior engagement manager with Strategy & , I collaborated with F500 enterprises, on growth strategy, product strategy, portfolio strategy, product management, operating model transformation, and regulatory & policy strategy Engagement Experience: 1. Growth Strategy - New Market Entry; Geographic Expansion, Market Opportunity Assessment 2. Product Strategy - Product Management, Product Market fit, Portfolio Prioritization, Product Competitiveness 3. Operating Model Transformations - Sales & Marketing Op Model transformation; Org Design and Selection 4. Regulatory & Policy Strategy - Design and Implementation of Governance Models; Impact Assessment and Strategic Planning in response to key Exogenous and Endogenous Policy Changes Previously, I was a hardware design and commercialization consultant, and prior to that, I was an i-banking analyst at Credit Suisse. I have an MBA from Darden School of Business, and a Bachelors in Technology from IIT Madras