Pranesh Rr

Background

About Pranesh Rr

With over 12 years of experience in digital marketing, I specialize in driving performance marketing strategies and delivering end-to-end programmatic solutions across Display, Mobile, and Video channels. My approach is rooted in data, creativity, and platform expertise delivering measurable growth for leading brands across industries. I’ve led high-impact campaigns across the entire funnel using top platforms like DV360, The Trade Desk, Criteo, Meta, Pinterest, InMobi, Snapchat, Amazon Ads, TikTok, and Google Ads. I'm also proficient in managing complex setups through ad-serving and data platforms such as Google Ad Manager, CM360, BlueKai, Adobe Audience Manager (AAM), and other DMPs. Additionally, I have hands-on experience working with MMPs like AppsFlyer for mobile attribution and analytics, as well as Sensor Tower for competitive market intelligence and app performance insights. My strength lies in crafting audience-first strategies, building scalable programmatic infrastructures, and optimizing multi-channel media plans to meet both branding and performance KPIs. Whether it’s launching a full-funnel campaign, testing new formats, or enhancing audience segmentation through DMPs - I'm always focused on impact, efficiency, and innovation. Always curious, always evolving, I'm passionate about staying ahead in the ever-changing digital landscape and working with teams that share the same energy.