Pranesh Subbarao
Global Consulting & Delivery Lead - Media Analytics at Nielseniq
Based in Gurgaon, India
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Seniority
Director
Department
General Business & Management
Location
Gurgaon
Industry
Information Services
Company size
30K
Contact information
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p•••••••@niq.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Pranesh Subbarao
With over 20 years of experience in analytics, I am a Marketing Science Director at GfK, the global leader in market research and insights. I lead the analytics partnership and penetration for Tech & Durable clients in the APAC region, delivering solutions across point of sales, survey, and digital data assets. I have built the analytical capability for the region from the ground up, hiring and mentoring a talented team of analysts and consultants. My core competencies include marketing spend effectiveness and ROI analysis, pricing and trade strategy and analysis, promotion effectiveness and efficiency, media effectiveness, forecasting, in-store testing, and assortment optimization. I have a proven ability to translate research into insights that drive business decisions and results, and to lead multi-functional project teams and handle large budget projects. I have a solid CPG background, with years of direct sales and consulting experience in the US and Asia Pacific markets. My mission is to empower clients with data-driven solutions that help them grow and optimize their marketing investments.
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