Pranjal Singh

Background

About Pranjal Singh

I've always been fascinated by the idea that a brand isn't what a company says it is, but a customer's "gut feeling" about it, as Marty Neumeier says. My passion lies in consumer marketing within the dynamic FMCG sector—digging into the data and stories to understand that feeling and build brands that earn a place in people's lives. Some highlights from my journey include: 1- Managing and optimising six-figure marketing budgets to deliver a 30% increase in profit. 2- Driving a full-funnel digital strategy that grew social media following 3x, increased customer engagement by 130%, and launched influencer campaigns with over 5 million views. 3- Through strong cross-functional collaboration, co-led the launch of six festive SKUs, achieving 100% sell-out and exceeding P&L profit targets by 30%. 4- Optimising the D2C website user journey and executing performance marketing campaigns with a ROAS of 4.28, which contributed to a 47% sale growth of online sales. 5- Executing shopper marketing campaigns across 50+ retail outlets that boosted in-store conversion by 35%. My expertise spans Brand Strategy, Go-to-Market (GTM) execution, New Product Development (NPD),Content Management, Performance Marketing, and Agency Management. This hands-on experience is underpinned by an MBA in Marketing and a recent MSc in International Management from Cardiff University. I am now eager to apply this blend of strategic, digital, and commercial acumen to a new challenge with a consumer brand in the UK. I’m always open to connecting with fellow marketing professionals and leaders to discuss brand strategy, consumer trends, or potential opportunities. Feel free to DM me or email me at pranjal1731@gmail.com.