Prasad Navale

Background

About Prasad Navale

PresentDevelop and implement marketing strategies toenhance brand and product visibility, aligning withoverall business objectives- Collaborates with external agency partners to createimpactful marketing campaigns, and productcollaterals, flyers, videos- Craft and execute a comprehensive brandcommunication strategy across multiple platforms,including Digital, WhatsApp, and other promotionalchannels- Lead marketing initiatives for customer acquisition andretention through data-driven lead generationprograms across channels like Salesforce MarketingCloud (SFMC), SMS, IVR, WhatsApp, and email- Work closely with internal and external stakeholdersto design and implement effective promotionalcampaigns and customer retention initiatives- Identify and participate in key events, trade fairs, andagricultural expos to promote the brand in targetedmarkets- Driving customer engagement & retention and lifetime value through- MarTech-driven campaigns, automated customer journeys, and hyper-personalized customer experience initiatives to significantly enhance customer engagement and lifecycle value- Develop custom workflow and automation processesto optimize CRM performance- Manage vendor onboarding to ensure a streamlinedintegration process