Prasadd Bartakke

Background

About Prasadd Bartakke

We asked for a redesign. We ended up with a new strategy.”A client told me this after a launch, and it has stayed with me. They came for design, but left with something far bigger — a new way of engaging customers, aligning teams, and driving growth. That’s when you know design has moved beyond UI to become a true business lever.In 2009, we founded YUJ Designs with a core belief: when done right, design transforms how businesses perform, how customers behave, and how growth happens. Over 15 years, that belief has evolved into a proven system for connecting design to measurable outcomes.We’ve delivered projects across eCommerce, finance, healthcare, education, and complex enterprise ecosystems — helping leaders streamline hospital operations, simplify enterprise systems, boost adoption, and deliver ROI they can measure.Design leadership is more than creativity. It’s thinking strategically, operationalising design so it scales without losing its soul, building capability so impact lasts, and preparing leaders to thrive in the AI era without losing the human heartbeat at the centre.This is the force behind YUJ.DNA — our global leadership transformation program for experienced designers. It equips them with tools, thinking models, and confidence to move from execution to strategic influence, distilling everything these 15 years have taught us about leading design for business impact in a changing world.Whether I work with product leaders, CIOs, CTOs, or design teams, my goal is the same: create outcomes that matter, and make them last. When design is researched, reasoned, and relentlessly relevant, it changes everything.Strategic Design Capabilities* Redesign Products, Services & Systems – Audit and reimagine for adoption, efficiency, and ROI.* Operationalise Design – Implement DesignOps, governance, and scalable processes.* Measure Design Impact – Define and track KPIs proving design’s value.* Create High-Performance Experiences – Deliver UX Design, Research, Writing, and Interaction Design.* Embed Design as a Growth Lever – Align design execution with business priorities.* Build Next-Generation Leaders – Through YUJ.DNA, move designers from execution to strategic influence.