Prasanth Chenthamara

Background

About Prasanth Chenthamara

A results-driven Apparel & Home Category Buyer with 10+ years of experience driving retail success across the GCC market. I specialize in merchandising, sourcing, vendor management, and trend forecasting turning consumer insights into high-performing collections. At Playsmart, I’ve led end-to-end buying for key categories, optimizing the supply chain, negotiating with factories in India, Bangladesh, and China, and consistently exceeding sales and margin targets. My strengths are developing private labels, identifying winning products early, and building strong vendor partnerships. Core Strengths: Strategic Sourcing & Vendor Negotiation Trend Forecasting & Product Development Retail Buying for Apparel, Footwear & Home Profit Margin Optimization Cross-border Supplier Management Category Growth Planning (GCC/UAE/KSA) Retail Expansion Support & Business Development I thrive on collaboration, creativity, and commercial clarity — whether I’m building collections from scratch or analyzing performance to boost ROI. Now exploring opportunities to drive greater impact through regional retail buying, sourcing strategy, or business development roles in fashion and lifestyle retail.