Prashant Dixit

Background

About Prashant Dixit

Hi! I am a seasoned business professional from IIT Roorkee, with 20+ years of exp. across telecom, DTH, Hospitality & Travel. I have led several high-impact projects spanning large cross-functional teams & have extensive exp. across Growth Marketing (CLV/ CLM/ CRM), Inbound & Content Marketing, Process Simplification, Alliances, Consumer Experience & Flow Design and Stakeholder Management. KEY PROFESSIONAL HIGHLIGHTS I drove the change in business model for Airtel DTH during the regulatory intervention of National Tariff Order (NTO) Designed the backend product architecture, consumer flows and new consumer propositions as per revised regulations. Migrated 25 Mn+ consumers with minimal consumer dissatisfaction Gained 5% RMS (Revenue Market Share) to become #2 DTH operator within 18 months of changeover I helped launch India’s 1st android-based hybrid set-top box (Airtel Xstream) Achieved 20%+ penetration in top cities within 12 months of launch Created the Large Screen OTT Monetization roadmap for Airtel – blueprint for product features & content alliances I drove the digitization of DTH business across acquisition/ service renewal/ content management Achieved 12x increase in digital channel adoption through product design, UX flows, alliances & communication Maximized Consumer Lifetime Value (CLV) via Process Design, Retention and Revenue Upsell Reduced acquisition attrition by 33% in 12 months by redesigning on-boarding journeys Improved overall retention by 40% by aligning processes to address customer pain areas Drove 100% growth in upsell/ cross-sell revenue for 2 consecutive years through segmented consumer propositions Redesigned CX & User journeys across Web/ App/ TV Screen & IVR to make them simpler & intuitive Improved NPS by 5 points, Service Recovery over IVR grew 10x and Online V2O improved 4x Part of the ‘Airtel Black’ Core Team for creating a unified proposition & experience for customers across all businesses – Mobility, Broadband and DTH Scaled Inside Sales for DTH. Managed 1400+ outbound agents across 9 centers and 8 languages Grew contribution to 15% of acquisition and ~Rs.100 Cr. Of annualized revenue I am a certified SEO and Content Marketing Specialist, trained by the very best - Smartblogger and Copyblogger Pro. I am currently mentoring 2 start-ups to help them overcome their challenges in marketing, growth, CX & process design. Reach me at dixit.prashant@gmail.com or 9892049321 if you'd like to use me as a sounding board, or simply to grab some coffee!