Prashant Kashyap

Background

About Prashant Kashyap

Over 15 years of experience, 2 in consultancy and 13 + in research & insights - 7 in research agency (across multiple agencies) & remaining 5+ on the research user side of the business Having a complete perspective on consumer insights being used as a strategic input across the business - building brands / NPD & innovation / advertising & communication / marketing strategy / GTM & distribution strategy / shoppers and category management Worked across various categories in Automotive, Apparels, Confectionary, Foods & Beverages, Financial Products, Telecom, Tobacco etc, handling Innovation & design, Segmentation, U&A, Brand tracking, Branding & communication, Communication and ad evaluation, Pricing studies & Studies like Product tests, Concept tests, Full offer tests, Pack tests etc. Experience of delivering strategic researches to help building robust marketing plan. Building & consolidating consumer insight function being a key part of my role Work with various departments, consultants, advertising professionals and research agencies, nationally and internationally A performance driven, hardworking and committed team player Highly organized administrator and coach, able to quickly assess and provide tools to resolve difficulties, enhance learning and improve performance Especially skilled at developing and managing key client accounts and ensuring a mutually beneficial, profitable, strong and vibrant relationship