Seniority
Manager
Department
Other
Location
New Delhi
Industry
Education
Company size
172
Contact information
Reveal Prashant's email and phone
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p•••••••@thestempedia.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Prashant Razdan
There are two things that fascinate me most about marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization-so you're optimizing for something that Is both rational and irrational. I apply the same thinking in marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.
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