Prasoona Ddv

Background

About Prasoona Ddv

As a results-oriented media buying professional with over 19 years of experience, I specialize in orchestrating high-impact offline and online media strategies (Investment/Buying Media). My expertise spans media planning & buying, campaign optimization, and client relationship management, driving exceptional ROI and fostering sustainable business growth- In my current role as Senior Director - Integrated Media Buying at Essence Mediacom, I lead strategic media initiatives for marquee clients like Indeed, Dell, Flipkart, and Duolingo. By leveraging data-driven insights and negotiating top-value contracts, I deliver measurable cost efficiencies and bolster brand visibility. Also, I have applied Prompt Engineering in my role, gaining hands-on expertise in optimizing AI language models for accurate and effective responses. This has deepened my understanding of AI tools and fine-tuning techniques, enabling me to enhance workflow efficiency, automate processes, improve customer engagement, and drive AI-driven strategies within my team. Key Skills & Achievements: • Mastered the techniques of crafting effective prompts to achieve desired outcomes from AI language models. • Applied prompt engineering methodologies to improve system performance and user experience. • Collaborated with cross-functional teams to integrate AI solutions into existing systems and workflows. • Continuously experimenting with new prompt strategies to optimize results and drive innovation. Certified in Google Data Analytics, I have a solid foundation in data analysis, utilizing tools such as SQL, Tableau, and R Programming to extract actionable insights. I also leverage Microsoft Excel for in-depth analysis of large datasets. My passion for media innovation and client-centric strategies consistently drives my commitment to excellence. Connect with me to explore how I can bring strategic value and media innovation to your organization.