Prateek Arora

Background

About Prateek Arora

Measuring and enhancing customer experience is something which gives me a sense of achievement. And achievement gives me happiness. A customer experience enthusiast, eager to implement innovative solutions to enhance customer experience. Especially in this changing times due to COVID19, organisations need to adapt to changing needs of customer. Henceforth capturing, managing and extracting actionable insights from the unstructured VOC data is something that is challenging but very fruitful if best worked upon. Effective in building customer experience strategies and customer centric culture. Cross functional management plays a key role in this as CX works on a Hub and Spoke model. Effective at finding digital solutions and building automated digital customer communication and engagement journey throughout the customer lifecycle with the help of Marketing automation tools like GAMOOGA, Resulticks, etc.