Pratham Keshri

Background

About Pratham Keshri

Pratham Keshri is a data professional with a master's degree in Information Management from the University of Illinois at Urbana Champaign, a renowned institution. With nearly 5+ years of experience, he has specialized in the digital marketing field, working as a Senior Data Architect at Adobe. During his tenure at Adobe, Pratham has gained expertise in implementing Adobe's Experience Cloud solutions, specifically Adobe Analytics Premium (formerly Omniture) and Adobe Experience Platform. These solutions are widely used in industries such as Banking, Retail, Airline, and Finance, enabling organizations to leverage data and insights for digital transformation. Pratham's role as a Senior Data Architect involves working closely with clients from various industries to understand their digital marketing goals and challenges. He helps them design and implement effective digital marketing strategies using Adobe's solutions. Additionally, he uses his expertise to provide insights and recommendations on data architecture and management, ensuring that organizations can make the most of their data for informed decision-making. The primary responsibility includes to assess and analyze customer scenarios and implement data models, SQL, and ETL techniques as needed. The main focus is in defining new data schemas and managing data ingestion processes for customers using Adobe Experience Platform. Additionally, work closely with the customer's internal teams to develop solutions for Adobe Experience Cloud and Platform Customers. With his academic background, industry experience, and knowledge of Adobe's digital marketing solutions, Pratham brings a valuable skill set to organizations seeking to enhance their digital presence and drive digital transformation initiatives.