Pratika Gupta

Background

About Pratika Gupta

I am an experienced marketing professional with a proven track record of driving business growth across multiple industries, including Building Materials and Travel & Tourism. Over the years, I have honed my expertise in brand development, product marketing, event management, and creative design consultation. My ability to conceptualize and execute marketing strategies that enhance brand visibility and foster customer loyalty has allowed me to consistently deliver high-impact results. In my role as a Marketing Consultant at Travel World, I have successfully managed multi-channel marketing campaigns and developed niche markets, such as LTC packages for government employees. I am adept at leveraging digital tools like Google Ads and Facebook Ads to generate leads, optimize ROI, and increase customer engagement. I also launched a website and developed a strong brand presence in the travel and tourism sector. Prior to this, I spearheaded brand-building initiatives at UltraTech Cement, managing large-scale marketing campaigns and product launches across North India. My ability to engage internal and external stakeholders and execute event-driven strategies helped strengthen the brand’s position in the market and drove customer loyalty. At Hindware, I led product launches, developed creative marketing assets, and executed successful product catalog and design strategies. My role involved collaborating with cross-functional teams, managing vendor relationships, and driving in-store branding initiatives. I ensured the launch of visually compelling and market-aligned packaging and product collateral, which helped elevate the brand’s competitive edge. With an MBA in Marketing & International Business and a certification in Digital Marketing & Analytics, I bring both strategic insight and hands-on experience. I am now seeking new opportunities where I can contribute to marketing strategy development, product launches, and customer engagement to drive business growth.