Preethi Viswanathan

Background

About Preethi Viswanathan

Preethi is a business lead at Cochlear, a global leader in implantable hearing solutions. She is responsible for achieving growth and revenue goals for Cochlear's portfolio through successful implementation of business strategy and management of team activities. She has over ten years of professional experience in sales and marketing across medical-tech, consumer goods, luxury, and consulting industries. Preethi has a proven track record of delivering results and creating value for her clients and stakeholders. She has expertise in product marketing, campaign management, digital and performance marketing, portfolio pricing and strategy, services marketing, and sales strategy and enablement. She has also led global and regional launches of new and existing brands, established strategic partnerships and alliances with international luxury brands, and developed omnichannel consumer experiences. Preethi holds a bachelor's degree in electrical engineering from Anna University and an MBA from Indian Institute of Management, Lucknow. She is passionate about solving complex problems, learning new things, and traveling to new places.