Preeti Banerjee
Lead - Product Marketing at The Economic Times
Based in Gurugram, India
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Seniority
Manager
Department
Advertising & Marketing
Location
Gurugram
Industry
Newspaper Publishing
Company size
1.6K
Contact information
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p•••••••@economictimes.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Preeti Banerjee
I’m a product marketing leader with 8+ years of experience in scaling subscription-led businesses through data-driven campaigns, lifecycle automation, and retention-first strategy. At Times Internet, I’ve grown ETPrime by 6X and TOI+ by 4X, driving impact across user acquisition, monetization, and CRM. I specialize in orchestrating full-funnel journeys that combine AI-led personalization, A/B experimentation, and multi-channel engagement across WhatsApp, Email, RCS, Push, and On-site. From drop-off winbacks to price testing, I’ve built revenue systems that convert and retain. Proficient in CleverTap, MoEngage, WebEngage and Google Analytics, I work closely with product, pricing, and analytics teams to optimize conversion, reduce churn, and grow LTV. My focus areas: Subscription Growth, Churn Reduction, Cohort Analysis, Growth Loops, and building scalable CRM systems. Always experimenting. Always optimizing. Always focused on value.
Decision-makers
Other people at The Economic Times
- DSOther
Dinesh Shrinet
Editor, Economic Times (Languages) · Other
- DRStaff
Dipanjan Roy Chaudhury
the Economic Times · General Business & Management
- AMStaff
Arindam Majumder
Assistant Editor · Writing/Editing
- NYStaff
Nitesh Yadav
Senior Digital Content Producer · Art, Culture and Creative Professionals
- PMStaff
Payal Mahajan
Lead Copywriter, Economic Times Digital · Other
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