Prerna Chavan

Background

About Prerna Chavan

I am a skilled Product Manager with over 4 years of experience in overseeing the digital journeys of diverse products. Currently, I manage the Multi-Channel Digital Journey for Government Social Security Schemes across several platforms, including Bank Websites, Net Banking, Chat Banking, Novo Pay, and Adobe. I execute comprehensive marketing campaigns through various channels, such as ATM, Social Media, Email, SMS, WhatsApp, Smart Account Statements, the FASTAG website, and Net Banking. I collaborate with partners like HDB, HDFC Life, and HDFC ERGO to ensure successful campaign implementation.**Key Roles and Responsibilities:** Expert in Analyzing Requirements: Proficient in interpreting and translating business requirements into technical specifications for efficient implementation. Marketing Campaign Execution: Extensive experience in initiating and executing a variety of marketing campaigns. Documentation Skills: Skilled in creating and developing Business Requirement Documents (BRDs) and Concept Notes. Production Signoff: Capable of understanding business needs and providing necessary production signoffs. Collaborative Experience: Experienced in working with multiple teams, stakeholders, and regulatory bodies. Adaptability to New Technologies: Quick to embrace the latest technologies, skills, concepts, and ideas.