Pria R.

Background

About Pria R.

Creative Director and experiential strategist with 10+ years of cross-industry expertise spanning branding, interiors, beauty, and community activation. I specialize in repositioning underutilized retail and commercial spaces through design, storytelling, and immersive experiences. As Founder of Black Label Designs (BLD), I partner with property management groups to transform vacant assets into thriving community hubs through brand activations, pop-up programs, and placemaking strategies. With a background in interior design and agency-represented beauty styling, I merge aesthetics with strategy, creating brand touchpoints that are visually cohesive, emotionally resonant, and commercially impactful. EXPERTISE Repositioning Strategy for Vacant & Transitional Spaces | Brand Activations & Community Engagement | Interior Design & Environmental Storytelling | Pop-Up Planning & Tenant Attraction | Event Planning & Seasonal Programming | Creative Direction & Cross-Channel Marketing | Copywriting, Content Strategy & Visual Systems | UX/UI Oversight for Digital Tools | Hair & Makeup (Editorial, Commercial, Bridal) For corporate clients, we go beyond surface-level design. We clarify your story, elevate your brand perception, and shape physical spaces that embody your values, whether it's building trust, inspiring innovation, or signalling a bold new chapter. The result? Aligned teams, engaged customers, and measurable growth. We design brands you can walk into and results you can track.