Prima Sung
Creative Director at Argodesign
Based in Amsterdam, Netherlands
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Seniority
Director
Department
Art, Culture and Creative Professionals
Location
Amsterdam
Industry
Design Services
Company size
47
Contact information
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p•••••••@argodesign.com
Phone
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Background
About Prima Sung
From my experience, framing the best problem to solve is the most important path to meaningful solutions. Many dive head first into solving problems without understanding and contextualizing the problem space. My approach to problem solving is to first map out the context, actors and actants involved in a system and the relationships between them. So what I do? I bring together design, anthropology, and product strategy in order to solve problems that are yet well defined. I create new approaches and methods to handling complex challenges. I look for opportunities where I can bring in design thinking to make better products and experiences that are anchored around user insights. I have a solid track record of launching more than 10 products, including products in new categories. I'm experienced in leading design and cross-functional teams. Specialties: design strategy, design thinking, product marketing, service design, ethnography research, business strategy
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