Pritha Mukherjee

Background

About Pritha Mukherjee

Just another marketing noob. But, also. A brand strategist, content marketer, copywriter and communication specialist with 8 years of experience. Helping brands grab eyeballs, convincing consumers to take action and/or buy products & services, and supporting business setup & growth. Experienced in branding, communication strategies, content marketing, GTMs, influencer marketing, customer experience and retention Well-versed in consumer psychology & behavior, digital media, data, brand/strategic partnerships, martech and mobile communications Stints at early-stage & growing startups, digital agencies and briefly with a global enterprise Worked in creative, marketing & product teams and very closely with tech, business & customer experience teams Have led teams of 4-8 along with external stakeholders (agencies, consultants & freelancers) Conversant with Fintech, SaaS, BFSI, Travel, Toys, Consumer Electronics, Fashion, FMCG, F&B, Fitness, Wellness industries and more Exposed to Consumer Tech, Services, D2C, E-commerce and Offline Retail businesses Enjoy writing, deep diving into human psychology & behaviour, and tinkering with dataPassionate about technology products & services (esp. in finance, health, education, transport, or childcare) with the capability to make the आम आदमी's life betterAdvocate exceptional performances being inevitable outcomes of businesses built on a culture of absolute candour, trust, accountability & effective leadership Keenly interested in ancient history, the multiverse theory, quantum mechanics & physics, temporal paradoxes, spacetime continuum and supernatural/paranormal/unexplained phenomena Drop a "Hi" at m.pritha05@gmail.com for any consulting projects or collaboration.