Prithviraj Roy

Background

About Prithviraj Roy

At Trailblazing, we fuse digital innovation with immersive consumer experiences to redefine modern brand building. Our strategies are rooted in data-driven insights, and we thrive in an environment that values agility, ambition, and collaboration. As Managing Director, I lead our vision of delivering integrated marketing solutions that resonate across platforms—driving growth, engagement, and meaningful brand presence. Previously, as Chief Marketing Officer at Amrit Cement, I led a full-scale brand transformation that enhanced market share and brand equity. From repositioning the brand to launching strategic advertising and digital campaigns, we created a dynamic identity that connected with the evolving consumer. I’m passionate about building brands that don’t just exist—they lead, inspire, and stay remembered.