Priya Lamba

Background

About Priya Lamba

I started my career backstage — quite literally — organizing music festivals with 100+ events a year, juggling teams, timelines, and talent with a mix of adrenaline and spreadsheets. That’s where I learned the magic of creating experiences that connect people. Since then, I’ve taken that same energy into the worlds of finance, e-commerce, and tech — helping brands like Wayflyer, Fidelity grow smarter, serve better, and sell faster. Whether I’m closing B2B deals, solving customer pain points, or running campaigns that spark engagement, I lead with curiosity, creativity, and a data-driven mindset. I thrive at the crossroads of data and human insight — where strategy meets storytelling — blending CRM tools with human insight, sales targets with strategic thinking, and customer journeys with genuine connection. If it involves storytelling, scaling, or solving — I’m in.