Priya Panchal

Background

About Priya Panchal

I am Priya Panchal - a creative brand marketing professional and full-funnel digital growth strategist. I ideate, build, scale, and manage high-impact 360° campaigns across brand equity, engagement, and growth. My aim is simple: always create lasting customer relationships. 1⃣ What I Do & Why I’m Good at It I turn creative brand stories into measurable business growth. As Brand Marketing Manager at Freedom Tree Design Studio (design-led, omnichannel retail brand with six stores + strong D2C presence), I lead the full marketing lifecycle: awareness → engagement → retention → repeat revenue. My work blends social media creativity, brand partnerships, and data-driven retention marketing to make sure campaigns aren’t just beautiful, they deliver. Core strengths: Brand Marketing Strategy | Customer Retention | Cohort & Lifecycle Management Social Media Growth (Instagram, Facebook, LinkedIn, YouTube, and Pinterest) CRM & Lifecycle Automation (Email, WhatsApp, Push via WebEngage) Partnerships & Collaborations | Creator Management | Event Marketing Team building & Management | Cross-functional collaborations | Leadership 2⃣ What I’ve Achieved Reached 3M+ users with an ~13% engagement rate through multi-platform digital campaigns. Managed 75K+ subscribers & 60K+ customers (databases) → generating revenue of a little more than ₹1Cr from first-time orders and ~₹2.5Cr from repeat orders. Negotiated & executed 50+ influencer and 60+ event collaborations (in-store and outdoors), including (design show, popups, workshops) with measurable ROI. End-to-end brand partnerships management - some of the famous ones are Le15, Masque, Olive, Hapusa, Goenchi Feni, The Good Doll, Hopscotch, Pets & People, etc, to expand reach & brand equity. Managed ₹1.5Cr+ annual marketing budgets across organic campaigns, paid ads, events, and collaborations. Drove higher Conversion Rates through CTR optimization and audience efficiency for the Performance Marketing channels and social→website funnels 3⃣ Who I Am Beyond the Numbers PG Certified in Digital Marketing & Communication (MICA/upGrad). Graduated in Banking & Insurance (Mithibai). I lead with a creative mind and a strategic framework, mentoring teams to think bigger while executing smarter. I’m impatient with slow, process-heavy systems that kill momentum - but I’m learning to balance speed with scale. My goal? Build brands people return to, not just remember. If you’re looking for someone who can design the story, build the engine, and track every metric that matters - let’s talk.