Priya Sachdeva

Background

About Priya Sachdeva

Ph.D. in Mass Communication from AMITY UNIVERSITY (2015-2018) Batch. • Authored five Books focusing on ‘New Media’ Essence in branding, Advertising Effectiveness-A Mantra to Brand Success, Connotation and Connection: Advertising Analysis with Semiotic Approach, artificial intelligence-a new Vista of marketing,metaverse and media: convergence of reality and imagination. • Worked as a Freelancer, Business head and strategist for brands to maximize the business opportunities in the competitive business market focusing on USP via working on innovative business practices and strategies for maximum lead and revenue generation. • Life member of Indian Society for training and development, membership no. S-4427/2018,IAMCR,IAFOR • Member of the Course Committee for Introduction of Mass Media in CBSE affiliated schools for Middle level, Department of Skill Education, CBSE for finalization of syllabus and development of student and teachers resource material for Mass Media (module for classes VI, VII & for the upcoming session 2020-2021 • Curriculum developer for EVENTRIDERS for the ‘Post Graduate Diploma In Event, Brand Management, Marketing & Public Relation” • Got CITED BY Amity University for PG Diploma in Events & Public Relations from AMITY UNIVERSITY IN 2010 (TOPPER, GOLD MEDALIST) • A passionate educationist and possesses 19+ years of Industry, Teaching, Research, Administrative and Managerial experience. • Guided about 200 students in their research and helped them in their new start-ups. • Strong acumen of research and making marketing strategies & organizing events to compete in the market, handling business, administration, counselling & guidance, managing the staff & recruitment of professionals, outsourcing people and giving branding solutions to brands. • Believes in the integrated methodology of teaching and a strong foundation for business development. • Expert in strategizing and organizing new concepts in events and Business Entrepreneurship • Expert in leadership, latest marketing concepts, corporate trainings and personality development workshops. • Selected in top finalists of MRS. INDIA BEAUTY QUEEN 2014 and groomed by best of the fashion experts and gained knowledge about fashion, fitness, and events at higher levels. • Released one show ‘JAZBA-EK NAYI SOCH KI EK NAYI PEHEL’ -10 Episodes discussing new business concepts which are totally new in India on RADIO AMITY 107.8 FM. • Event specialist for all types of events, strategizing for brands, advertising expert for campaigns, marketing and media planning