Priya Sarma

Background

About Priya Sarma

Selected as Top 10 Marketing Game Changers 2020 by Campaign Magazine. Cannes Lions 2922 Jury member for the Sustainable Development Goals category. As a communication professional, I have worked on both sides - with some of the leading global advertising agencies and since 2008 with Unilever. Between 2008 - 2019 I lead the MENA Corporate Communications function. Responsible for all facets of corporate reputation building and protection, the function covered management of Media Relations, Employee Engagement, External Affairs, Issues and Crisis Management as well as building the Unilever Sustainable Living Plan as a source of competitive advantage, externally and internally. In April 2019 I was appointed to lead sustainability across the region of MENA, Turkey, Russia, Ukraine & Belarus and in 2021 I also started heading MENA Corporate Affairs. In 2016, I led the formation of the Advertising Business Group - the GCC's advertising standards association - and continue to sit on its Board. The ABG has 60+ members who account for 70% of the regions advertising spend and includes leading global FMCG, Non-FMCG industry players, platforms, media, research and advertising agencies. You can learn more about it at I also represent the MCBG (Multinational Companies Business Group) in the U.A.E. Federal Competitiveness & Statistics Authority (FCSA) led Private Sector Advisory Council on sustainability. I am a certified communicator having earned a certification from the International Association for Business Communicators (IABC) in 2010.