Priyanka A.

Background

About Priyanka A.

Hello! As a Marketing Communications Executive with 10+ years of experience crafting compelling content across diverse channels I play a pivotal role in shaping a company's reputation with a strong focus on building strong relationships with key stakeholders and ensuring clear consistent messaging that drives both internal alignment and external success. I thoroughly enjoy managing all checkpoints of the entire content lifecycle from concept to completion while ensuring quality consistency and timely delivery. I ensure exceeding client expectations through strong communication problem-solving and a data-driven approach. Key Skills: • Campaign Management: Developing and project managing multichannel communication campaigns that deliver business objectives raise consideration and drive product acquisition/cross sell. Manage all sign-off processes to ensure all communications meet business and regulatory requirements. • Strategic Content Leadership: Cross-functional collaboration with internal and external stakeholders including outbound marketing product marketing sales partners customers industry experts to identify content opportunities and amplify the impact of the content. • Data-Driven Decision Making: Leverage analytics to inform content creation distribution and measurement. • Content Creation and Management: Produce high-quality error-free factually checked content across various formats and channels • Editorial and Project Management: Oversee content calendars workflows and quality control. • Email Marketing: Create compelling email campaigns to nurture leads and boost conversions via Campaign Monitor MailChimp Act-On and HubSpot. • CMS Proficiency: Execute timely updates on the website/Intranet and collaborate seamlessly with cross-functional teams to enhance the organisation's web presence. • Analysis and Reporting: Understand content metrics to analyse and interpret data from marketing and promotional campaigns traffic analytics SEO research audience behavior and different types of datasets. • Budget management: Skilled in budget allocation tracking and reporting to optimise resource utilisation and achieve financial objectives. • Admin: Raising purchase orders tracking invoices with the finance team and liaising with vendors for quotations and requests.