Puneet Kumar

Background

About Puneet Kumar

Seasoned analytics professional with 14+ years of experience for FORTUNE companies. Successfully led global initiatives in E-commerce analytics, Marketing effectiveness, Sales Transformation (RTM) and Demand planning, while generating multi-million-dollar impact via sales improvements and operational efficiencies. Adept in leading big cross-functional teams (15+ members) comprising of data scientists, Engineers, and Consultants Roles & Responsibilities- Delivery: Problem formulation and solution ideation | Project Management | Productionizing | New solution development - E2E account management- P&L | Build and maintain Revenue Pipeline | Account Utilization | Lead LT and QBR connects - People Leadership: Grooming and mentoring team members | Goal setting and career progression Functional Expertise- Digital Commerce: Retail Media Attribution | Media Spend Optimization | Search Diagnostics & Optimization | Digital Shelf Analytics | Organic Rank Attribution | Content Optimization | Digital Smart Alert Engines | Ecommerce Data Management and Diagnostic | Portfolio Optimization | Connected Demand & Supply | Cross Sell Analytics | Category Landscaping | Web Analytics - Integrated Marketing Effectiveness: Marketing Mix | Media Effectiveness | Channel Effectiveness | Budget Optimization | Scenario Planning - Route to Market: Sales Force Effectiveness | Call Plan Optimization | Sales Force Restructuring | Perfect Store Measurement | Perfect Store Drivers Analysis | Test & Learn - Demand Planning: Forecasting | Demand Simulation planning Tech Skills- DB/Cloud/ Programming: SQL | Azure | Databricks | Python | R | PySpark - Algorithms: Regression | Tree Based (Decision Tree, Random Forest, LGBM)| Hierarchical Models | Forecasting | Bayesian Regression | NLP | Unsupervised Learning - Databases: Nielsen IQ, Amazon Vendor Central, Amazon Marketing Services, Mediacom, Efundamentals, Luminate, Pacvue, Similarweb, Stackline Achievements- Lead and Scaled the Sales Transformation journey for a CPG major from a single market POC to 15 Markets. Generated 18 M + USD in cost savings by reducing coverage across non-viable stores and optimizing Sales Rep beat plan - Led and grew Digital commerce practice for a CPG major from 1 product to 12+ products spanning across 4 programs. 3x increase in team size within 12 months of inception - Helped a CPG major improve its Digital Share of Shelf by 8-10 pts across omnichannel retailers by leveraging Search and Content Optimization