Puneet Parasher

Background

About Puneet Parasher

I’ve had the privilege of working with some of the brightest minds across leading professional services firms, helping organizations exploit the power of knowledge and content. Be it for strategic decision-making and generating competitive intelligence or demand. Both as a people’s manager, and an individual contributor cutting across business and functional lines, I along with my teams, have developed, and managed research programs and content pieces that serve multiple purposes, including: • Engagement with the target audience to be seen as thought leaders • Convey the brand message that the organization wants to be known for • Market and promote innovative products and services • Support marketing campaigns to improve ‘top of the mind’ recall and readership • Identify strategic growth areas such as new markets and business propositions • Help develop client solutions through the different stages of a sales cycle • Improve selling strategies, and aid new product development