Queenie King
Group Investment Director - Accountability at Mindshare
Based in Sydney, Australia
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Seniority
Director
Department
Finance & Accounting
Location
Sydney
Industry
Advertising Services
Company size
7.3K
Contact information
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q•••••••@mindshareworld.com
Phone
5 credits+61 ••• •••• ••••
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Background
About Queenie King
My speciality is media performance analytics and Media audit (both Finance and KPI performance). Working for the leading media groups, Intitivate Media, MediaCom and currently with MindShare, I have had the opportunity to maximise the ROI on media investments for a diverse group of client organisations. Over the past twenty years, the media industry has changed significantly. We have become increasingly driven by auditable performance benchmarks and negotiation approaches that seek out competitive media deals with quantified demonstrable value. Over this time, I have had the opportunity to participate in this industry evolution and pioneered many models and approaches. Ultimately my objective is to ensure that our clients will have the most optimum deal in place to maximise their ROI. Deals that allow them to withstand any competitive pressure whilst being sufficiently agile to navigate any uncertainty in the current market conditions.
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