Rabab Fatima

Background

About Rabab Fatima

I am an ambitious and performance-focused professional with a proven track record in programmatic advertising, analytics, and digital strategy. With experience across diverse roles, I’ve honed the ability to lead teams, optimize performance, and deliver measurable business outcomes: Accounts Receivable Manager: Successfully drove revenue growth by resolving and reprocessing complex healthcare claims. Amazon Robotics ML Data Analyst: Led data-driven initiatives, providing actionable insights to enhance machine learning operations and team efficiency. Google Ads Account Manager: Managed and optimized multiple Google Ads accounts, analyzing trends to achieve KPIs and deliver superior ROI for clients. In my current role as a DV360 SME at Cognizant, I drive programmatic excellence by leading successful campaigns on Google’s Display & Video 360 platform. I specialize in strategic planning, end-to-end campaign execution, and cross-functional collaboration to deliver exceptional results. Beyond campaign management, I focus on process optimization, team mentorship, and transforming client objectives into impactful outcomes. I’m passionate about leadership, innovation, and continuous learning, with a commitment to fostering high-performing teams and driving organizational growth in the ever-evolving digital landsape.