Rachael James
Vice President of Digital Acquisition at Lastpass
Based in United States
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Seniority
Other
Department
Other
Location
United States
Industry
Computer and Network Security
Company size
701
Contact information
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r•••••••@lastpass.com
Phone
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Background
About Rachael James
With over 17 years of marketing experience, I am a seasoned digital marketing leader with a proven track record of driving customer acquisition, revenue, and brand awareness for national and global clients across various industries. As the former Sr. Director of Digital Marketing at Wrike, I led the digital marketing strategy for all segments of the global Wrike business, managing paid program budgets of $40M+ and delivering high-quality leads and revenue goals. I also improved digital efficiency by optimizing the mix of paid and organic channels, leveraging data and analytics, and implementing best practices for account-based marketing (ABM). I hold certifications in Adwords and ABM, and have a strong background in technical communication and motion media. My mission is to help businesses grow and succeed with innovative and effective digital marketing solutions.
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