Rachel Ely

Background

About Rachel Ely

Back when I was working at Shakespeare’s Globe in London, helping livestream educational events for the first time in the theater’s history, I didn’t realize I was laying the foundation for a career in marketing. I just knew I loved storytelling, technology, and the magic that happens when audiences connect with a message. That fascination led me from the arts to education to media—and eventually to leading full-scale marketing operations for brands like The New York Times, Sotheby’s, and LIM College. Along the way, I’ve built teams from the ground up, redesigned email journeys to boost click-through rates, and led global campaigns that tripled social engagement and grew revenue by double digits. As Director of Global Marketing at BrandEd, I led strategy for co-branded programs with powerhouse media names and managed a team of 15 across content, sales, and branding. Our work increased customer acquisition by 22%, cut acquisition costs by 17%, and took social engagement to new heights. I’ve also run my own marketing consultancy, helping creative entrepreneurs grow their digital presence and see real ROI fast. Marketing, for me, is equal parts insight and instinct. It’s about tuning into audience behavior, making data meaningful, and always finding a more human, more creative way to reach people. Whether it’s optimizing email funnels, crafting content campaigns, or rethinking brand strategy, I’m happiest when I’m solving problems and telling stories that resonate. When I’m not deep in a spreadsheet or sketching out campaign ideas, you’ll probably find me exploring museums, watching live theater, or tinkering with a design project. If you're looking for a content or email marketing pro who can bring strategy, creativity, and heart to your brand—let’s connect. Skills: Content Marketing, Email Marketing, Brand Strategy, Digital Advertising, CRM, Team Leadership, Campaign Management