Rachel Hauser

Background

About Rachel Hauser

My name is Rachel Hauser, and I’m a marketer and creative problem-solver with over 10 years of experience bringing consumer brands to life through compelling strategy, storytelling, and creative. I’m a results-driven leader with a proven track record of elevating brand awareness and driving conversion through impactful, user-centered content, strategy, and design. I’m motivated by understanding people as a way to uncover solutions, and I aim to design more intuitive, inclusive experiences. I'm also passionate about leveraging consumer research and cultural trends, and passionately believe this leads to the most sticky, innovative ideas. I have worked in-house at startup CPG brands, for non-profits, at design and e-commerce agencies, and as an independent consultant for national multi-million dollar brands. You can view my portfolio here: http://rachelrose.space/My experience includes.• Brand development and strategy• Communications and storytelling• Development and implementation of content strategy• Cross-functional collaboration across, brand, growth, website, PR, and community teams• Creative direction and visual design execution• Data analytics and translating insights into actionable optimizations• UX/website design• Campaign development• Design Tools: Adobe XD, Figma, Miro; Adobe Photoshop, Illustrator, and InDesign• Cultural research and competitive audits• Conducting user research and synthesizing insights that matter• Information Architecture: Sitemaps, wireframing, user flows• Program and project management• Impact reporting and developmentKey strengths of mine include.• Communication and telling impactful stories• Working both collaboratively and independently in fast-paced, dynamic environments with multiple projects running simultaneously• Strong project management and organizational skills, with experience running multiple projects/assignments simultaneously• Persuasive written and verbal communication skills to influence business partners and senior leaders across the organization. • Creative thinking grounded in strategy• Empathic leadership and relationship management• Collaboration and dynamic problem-solving• Attention to detailSocial and PR Committee Member for Women on Boards Project, Certified Integrative Health Coach from the Institute for Integrative Nutrition, and student of Carol Sanford's Regenerative Business Development Community.