Rachel Johnson

Background

About Rachel Johnson

I’m a senior marketing leader with a passion for building meaningful connections between people, ideas, and brands. Over the past two decades, I’ve worked with digital & tech consultancies, global brands and membership organisations to deliver marketing that drives both growth and impact. My strengths lie in Account-Based Marketing (ABM), content strategy, field marketing and strategic partnerships. I’ve led high-performing campaigns for brands like Aviva, Sky, Flutter, Unilever and Microsoft, aligning marketing activity with business goals in complex, fast-paced environments. At AND Digital, I developed go-to-market strategies and field marketing plans across multiple regions, supporting client teams to open commercial opportunities and strengthen relationships. I also launched and scaled event programmes, from executive dinners to national networking events that brought senior stakeholders together to share insights and build new conversations. Before that, I helped grow the UK’s largest digital community at BIMA, launching national campaigns and industry-first reports that strengthened its voice across the sector. I enjoy working with senior stakeholders and cross-functional teams to deliver marketing that’s both creative and commercially effective. I’m now looking for my next opportunity to lead strategy-led marketing, build lasting partnerships and make a difference.