Rachel Read
Director of Insight and Business Improvement at Etoa - European Tourism Association
Based in London, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
London
Industry
Travel Arrangements
Company size
50
Contact information
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r•••••••@etoa.org
Phone
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Background
About Rachel Read
Indepth understanding of travel and tourism- Particular interest in using AI to create tourism impact models and forecasts- Experience driving insight into action and change- Experienced moderator, speaker and panellist on tourism topics- Leader of business change projects from both the technical and people management perspectives- APMG Change Management Practitioner- Collaboration at C-level to deliver growth and profit from CRM data- Clear communicator of technical concepts to non-expert audiences to inspire and engage- Media understanding - press interviews, analytics, campaign planning and press release messaging and strategy
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