Rachel Xu

Background

About Rachel Xu

National Operations Manager with 12+ years of experience in a variety of sales, marketing, and operational leadership roles. Fast-tracked into leadership roles to head up Brightstar’s (Likewize) expansion into China, with recent experience leading channel sales for leading mobile brands, with a $13m+ marketing budget and a revenue target of $180m+. 10 years leading teams of up to 65 KEY ACHIEVEMENTS 1 of 2 people responsible for launching a mobile trade-in program across China with the 3rd largest telco. Built a subsidiary from the ground up and managed market launch. Managing retailers such as JB Hi-Fi, The Good Guys, Officeworks, and Harvey Norman, achieved a 10% YoY growth in category sales for 3 years in a row. Delivered a $100m+ sales event in 2022 (15.5% increase from 2021). Onboarded Australia Post as a Brightstar client, creating an E2E service blueprint and operating model used to onboard other key accounts such as JB Hi-Fi, Harvey Norman, & Woolworths. Worked with exec decision-makers to build business cases and proposals for new commercial partnerships and market entries with emerging global brands, leveraging relationships and international knowledge. Logistics and distribution SME with a record of driving profit margins through process design and optimisations, technology uplifts, and innovations in sales operations, supply chain, and COMMERCIAL OPERATIONS EXECUTIVE 10+ years managing teams from 5 – 65 including recruiting, job descriptions, onboarding and coaching, performance management and nurturing talent. 5 years leading projects and programs, such as client onboarding for Australia Post and leading tech and business projects in China to create a $25m+ p.a. business (2022). 10+ years of financial management with budgets up to $13m+ and revenue targets of $180m+. Accountable for P&L, targets, forecasts, and business cases. Managed relationships with global suppliers such as Samsung, Huawei, Google, Apple, Vivo, ePay, Nokia, HTC, & Microsoft. Built a partnership with China Unicom. Managed relationships with Australia’s largest retailers including Telstra, Optus, JB Hi-Fi, Officeworks, Harvey Norman, Australia Post, Big W, Costco, Kogan, Rebel Sport, Amazon & Iconic. Manages product lifecycle, marketing, launches and promotions, campaigns, and sales events. 10 years of designing and optimising processes for sales operations, logistics and distribution.