Rachelle van Soest
Director of Consumer Insights at Wmharper
Based in Raleigh-Durham-Chapel Hill, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Raleigh-Durham-Chapel Hill
Industry
Advertising Services
Company size
2
Contact information
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r•••••••@wmharper.com
Phone
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Background
About Rachelle van Soest
I am driven by a single motivation: To understand consumer behavior and the factors that affect that behavior. People are fascinating - and learning what makes them tick is my passion. Studying, assessing, observing, researching and connecting with people are at the core of everything I do. Using various methodologies I guide my team of strategists, researchers, cultural anthropologists and trend hunters to tap into the reasons WHY people make decisions and determine how we can use that information to solve branding, marketing and business problems. The results of this process are a clear direction and pathway to growth success for our clients.
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