Radha Mehta

Background

About Radha Mehta

I am working with the Offline devices team at Amazon India. I am heading the sales for Organised & Franchisee kiosk channels in West & North India along with 3rd party online channels. Before this I worked for 10 years with Reliance Industries Limited across various functions like sales marketing and strategy. In my last role I was heading Key account sales (for Modern Trade and Ecommerce channels) for Recron® Certified Products (Recron® Certified is India’s first and largest selling pillow brand). Key accounts contribute for ~60% of the overall business of Recron® Certified Products and some of my major accounts are D’Mart Reliance Retail Future Group Amazon and Flipkart. This includes : 1. Forming targets and devising strategies for achieving account - wise targets 2. Ensuring account-wise and overall P&L achievement through this channel (as per AOP budgets) 3. Brand management and marketing activities across Ecommerce platforms along with marketing media mix for the brand and store level promotions 4. Onboarding new key accounts and growing the existing accounts Additionally I was responsible for branding product placement and promotions related activities for the Recron Certified brand. I was one of the leads for two major projects for this business: 1. Revenue Enhancement project with KPMG Sep’18 to Oct’19 2. Business model transition project with EY Dec’19 to present In my initial few years at Reliance Industries Limited I have handled sales for traditional retail channel for Recron(R) Certified products pan-India which includes handling the entire sales channel of 11 franchisees 130 distributors and 3000+ retailers. My other responsibilities included working on designing the go-to-market strategy budget allocation conducting training for the channel partners and so on.