Radhey Mutha

Background

About Radhey Mutha

Hello, I’m Radhey! From brands to business intelligence, my journey has always centered around understanding,"what makes people click, shop, and come back for more?" I’m currently pursuing my Master’s in Business Analytics & Artificial Intelligence at UT Dallas, while actively contributing to student councils and campus initiatives. Before this academic chapter, I spent several years in the e-commerce space, shaping digital experiences across luxury, beauty, and Gen Z–focused verticals. At Tata CliQ Luxury and Tata CliQ Palette, I led high-impact projects in business development, site merchandising, and consumer growth, collaborating with over 150 beauty brands. One of my most rewarding initiatives was helping launch a Gen Z–centric beauty app - a platform that grew into a revenue-generating category. From brand onboarding and wireframes to UX enhancements, A/B testing, consumer behavior and engagement analysis, funnel-level analysis, and brand store strategy, I worked cross-functionally to turn ideas into performance-driven outcomes. Now, I’m blending that hands-on experience with data science, machine learning, and AI strategy - building toward a role where I can translate consumer insight into scalable, smart, and emotionally resonant digital ecosystems. My areas of core competencies consists of- Ecommerce Analysis Business Development & Growth Strategy Site merchandising & product performance Strategic partnerships & shopper behavior insights Personalization, content strategy & backend optimization (Contentful, SmartEdit) Cross-functional execution & campaign growth strategy But beyond the metrics, I bring curiosity, adaptability, and a little sunflower energy (with well-timed jokes included). I’m seeking roles at the intersection of e-commerce, marketing, analytics and digital innovation where I can grow with a team that values both precision and play. Happy to connect, whether you’re hiring, collaborating, or just curious to chat!