Radhika Tomar

Background

About Radhika Tomar

Curiosity is the mother of all inventions".This wasn’t just a line in my Grade 2 textbook, it became the philosophy that shapes how I live and work. Growing up, I was the endlessly curious child asking a million questions, and thanks to my mother’s patience, I learned that every question has an answer, if you’re curious enough to seek it. This is also something that largely led me to pursue a career in marketing, for it is the most fast-paced and dynamic career and requires one to be naturally curious. I'm a growth marketer with a strong specialization in performance marketing and media strategy. Over the years, I’ve delivered measurable impact by driving positive ROAS through innovative, data-driven digital and performance marketing solutions. I thrive in dynamic environments where deep channel expertise, platform proficiency, and a hunger to solve complex growth problems come together. Currently, I work brand-side in the digital fundraising space, supporting one of the world’s largest children’s non-profits. I lead paid digital campaigns that raise critical funds to support programs for children, youth, and women around the globe - a mission that adds deeper meaning to every metric I move. As a performance marketer, I specialize in paid social, search, Pmax, demand generation, and programmatic advertising, while maintaining proficiency across display, video, and SEO channels. When I’m not chasing conversions or digging into campaign insights, you’ll find me at a Pilates class, in the kitchen trying new recipes, or unsurprisingly - learning something new. Because for me, curiosity isn’t just a professional asset, it’s a way of life.