Radu Calin

Background

About Radu Calin

Seasoned marketing professional with 3 years experience in customer-oriented strategic marketing consultancy and 2 years as product manager in mobile payment and the high-tech industry. I have a substantial experience in product marketing, specifying product requirements, marketing studies, market research, competitive analysis, pricing, digital marketing, and customer engagement Graduated from ESSEC Business School, I am passionate about innovative projects and have strong cross-cultural skills with fluency in 4 languages (English, French, Romanian and German). STRENGTHS - Defining and adjusting marketing mix as well as product marketing strategy - Product positioning : relaying key benefits, customer targeting, distribution channels, brand - Conception of tools for sales force: sales pitch, data sheets, pricing grid, action plan - Innovative product launch: market assessment, benchmark, go-to-market strategy - Analytical and creative problem solver: ability to drive revenue growth and exceed profit goals - Communication plan definition: planning, multi-channel, ROI