Radu Pascu

Background

About Radu Pascu

Sales and trade marketing professional with more than 23 years experience in managing function and leveraging transformative selling and trade strategies that deliver an innovative and modern Route to Market model for a multicategory business of + 2 billion GBP per year, in a track and trace environment. Strong and adaptable manager skilled in building and strengthening a team of marketing professionals to provide unique selling proposition to our customers. Deep knowledge of trade, people/organization management and transformation and sales processes and techniques. Transforming a Sales and Trade Marketing organization in British American Tobacco Romania, by introducing a series of innovative digital tools in the Marketing and Retail segment. Web ordering, Electronic Data Interchange proved very fast their effectiveness, generating efficiencies and speed in modern retail. Tele-sales created the opportunity to place optimal orders at a distance call. The technology helped the organization to evolve the capabilities and to enhance the role of the field representatives, to make a step change in the way we serve our customers. A critical element in this journey is the transformation of learning and personal development. Introducing new tools for an agile and continuous learning in a digitalized world, dedicated and tailored leadership programs for management and sales culture change programs.