Rae Holliday

Background

About Rae Holliday

Rae Holliday is a dynamic Talent Booker and Cultural Strategist with over eight years of experience bridging entertainment, media, and brand partnerships. Known for his deep understanding of culture and talent relations, Rae has a proven track record of securing high-profile talent across television, digital, radio, and branded campaigns. He began his career as Co-Creator and Editor of *Stuff Fly People Like*, a widely recognized digital platform that became a content partner of iONE Digital. Over the years, Rae sharpened his editorial and talent instincts at renowned media brands including Roc4Life (Jay-Z’s lifestyle brand), Bleu Magazine, Hello Beautiful, Necole Bitchie, and Cassius Life—interviewing top-tier talent and contributing to conversations at the intersection of culture and media. Rae’s ability to identify and connect with talent has led to successful collaborations with major brands like McDonald's, Amazon, Nivea, TJ Maxx, and Pepsi, and his talent booking credits span The Shade Room, Bossip, TV One, and The Touré Show. From A-list celebrities to emerging voices, Rae has built a reputation for delivering thoughtful, strategic bookings that align with both brand and cultural relevance. Recognized as one of AT & T’s Game Changers, a BET #NextInClass honoree, and one of Black Enterprise’s “Content Geniuses,” Rae has also made appearances on NBC’s *Today Show*, BET’s *106 & Park*,*Rip the Runway*, and Complex’s *Level Up Your Legacy*. He’s earned four Times Square billboards and continues to shape culture both on and off screen. Currently based in Atlanta, Rae brings his Brooklyn roots and industry fluency into every room—offering brands, networks, and creative teams a powerful blend of insight, access, and execution.