Raeesa Kamalie

Background

About Raeesa Kamalie

Passionate and results-oriented professional with a unique blend of sports industry expertise and over 6 years of experience in marketing and ad operations. In my marketing and ad ops roles, I've had the opportunity to translate this passion into tangible results. Whether optimizing digital ad campaigns, maximizing ROI, or developing innovative advertising solutions, I thrive on the challenge of delivering impactful results. My journey has equipped me with a diverse skill set, including expertise in ad serving platforms, data analysis, and campaign management. I excel at leveraging data-driven insights to inform strategic decisions and elevate campaign performance. Senior Ad Operations Executive with a demonstrated history of success in campaign management, ad trafficking, and programmatic advertising across the Africa, MENA, and APAC regions. Skilled in troubleshooting, optimization, and relationship management. Proficient in Google AdManager, ADvendio, Boostr, Google Looker Studio, Google Analytics/Analytics360, MOAT, and DoubleVerify. Experienced in managing campaigns for Footballco and DAZN, with expertise in inventory management, reporting, and analytics. Holds a Bachelor of Arts degree in Sport Science (Fitness and Psychology) from Stellenbosch University.